Brand Identity Redesign For Mckinsey & Company

Wolff Olins partnered with McKinsey & Company to redefine its global brand identity, reflecting the firm’s evolution from strategic advisor to hands-on transformation partner. The refreshed identity introduces a modernized logo, a bespoke typeface named Bower, a dynamic ‘Partnership Mark’ animation, and a refined color palette anchored by a new deep blue to convey clarity and collaboration.