McKinsey & Company
Design work for McKinsey & Company, collected from the studios behind it.
- Design cases
- 3
- Studios
- 3
- Latest work added
- Aug 2025
- Brand Identity 2
- Campaign 1
Design cases by studio
Territory (1)
- Identity Film for McKinsey & Company
- Territory Studio collaborated with Wolff Olins to bring McKinsey & Company’s new brand identity to life through a cinematic film. The project translated the agency’s conceptual framework into a refined visual narrative that captures the consultancy’s global presence and forward-thinking ethos.
Red Antler (1)
- Global Brand Campaign for McKinsey & Company
- Red Antler partnered with McKinsey & Company to create a global brand campaign celebrating the firm’s centennial and future vision. The platform was designed to inspire ambitious leaders worldwide to define the next wave of human progress, positioning McKinsey as the partner to help make it real.
Wolff Olins (1)
- Brand Identity Redesign for McKinsey & Company
- Wolff Olins partnered with McKinsey & Company to redefine its global brand identity, reflecting the firm’s evolution from strategic advisor to hands-on transformation partner. The refreshed identity introduces a modernized logo, a bespoke typeface named Bower, a dynamic ‘Partnership Mark’ animation, and a refined color palette anchored by a new deep blue to convey clarity and collaboration.
