Brand Identity for Stone & Skillet

Wedge created a brand evolution and packaging design system for Stone & Skillet, a Boston-born English muffin company. The identity makes the skillet a signature motif, linking the name to the product’s origins and skillet-made process. Wedge developed a visual identity, packaging architecture, brand guidelines, illustration, and packaging production, using warmth and rich color alongside food photography by Paul Hempstead.