Launch Campaign for SSENSE Flagship

Wedge developed the global launch campaign for SSENSE’s five-storey Montréal flagship, providing campaign concept and strategy, media applications, and art-direction foundations. The campaign concept, “A Space For,” positioned the store as an open-ended platform for changing cultural uses, including styling, exhibitions, a library, and shopping. Produced in-house by SSENSE, the launch included a performance by ARCA.