Brand Evolution for Omy Skincare

Wedge evolved the brand for Omy, a customized skincare company combining pharmaceutical science, AI, and diagnostics. The work included brand strategy and narrative, voice and messaging, a visual identity system, packaging architecture and design, creative and photo direction, digital direction, and brand guidelines. The identity uses numbers and colours as a code-linked index for product benefits and ingredients. Omy’s custom range was designed around a refillable system with no metal spring and a weighted glass jar intended to be fully recyclable.