Brand Evolution for Omy Skincare

A personal code for changing skincare needs

Wedge evolved Omy’s identity, voice and packaging around the idea that skincare should change with the person using it. The brand offers a customised range alongside products available to everyone, creating a need for clear navigation across different offerings. Numbers and colours form an index connecting product codes with benefits and ingredients. This systematic approach brings a scientific structure to the presentation while making the range more personal. The custom products use a refillable packaging format with a weighted glass jar. Strategy, packaging architecture, photography direction and digital design direction support the same organising idea across the brand’s applications.