Packaging and Brand Identity for SPA Active Functional Water
SPA Active adds a new rhythm to SPA’s familiar blue.
WeWantMore created SPA Active for Spadel, extending the SPA mineral-water brand into a functional wellbeing range. The work encompassed strategy, naming, visual identity, bottle packaging, and photography, using an elliptical stepping-stone motif and a blue-and-yellow palette.
Set in Aktiv Grotesk, Roca
Insights
- WeWantMore developed SPA Active for Spadel across research, strategy, identity, packaging and photography.
- The positioning brings functional water into everyday wellbeing, with a gentler tone than the category’s performance-led messaging.
- Aktiv Grotesk is paired with Roca Light Italic, creating contrast within the typographic system.
- A continuous elliptical device wraps around the bottle. Inspired by stepping stones, it represents the small choices that accumulate in daily life.
- Active Yellow extends SPA’s established blue palette, distinguishing the new range while keeping its connection to the parent brand.
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