Sparkling Water Redesign Reveals Packaging Lessons for 2026Creative Boom · Sep 15, 2026
Antwerp creative agency WeWantMore refreshed Belgian sparkling-water brand BRU to reposition it from a restaurant staple into a refined finishing touch for shared meals. The redesign uses a calm deep-navy palette, a modernised sculptural stag emblem and disciplined white space to prioritise on-table presence over instant supermarket-shelf visibility.