Tinder Chatbot Campaign for Domino's
VCCP created Dom Juan, the UK's first branded Tinder chatbot, to help singles navigate Valentine's Day with pizza-themed chat-up lines. Amplified through social, Spotify, influencers, CRM and PR, the campaign generated over 2 million Tinder impressions, a 35x ROAS and a 10% year-on-year sales increase.
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