Tinder Chatbot Campaign For Domino's

VCCP created Dom Juan, the UK's first branded Tinder chatbot, to help singles navigate Valentine's Day with pizza-themed chat-up lines. Amplified through social, Spotify, influencers, CRM and PR, the campaign generated over 2 million Tinder impressions, a 35x ROAS and a 10% year-on-year sales increase.