
Beauty plus ugliness equals neutral
Karloff Neutral is the midpoint of a three-member family built on a single conceptual axis: interpolating between high-contrast Didone beauty (Karloff Positive) and reversed-contrast 'Italian' ugliness (Karloff Negative). The result is a low-contrast, typewriter-like typeface produced by combining two stylistic extremes. Released in 2012 by Typotheque, it comes in a single weight with an italic and small caps.
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The Brand Identity interviews Croatian type designer Marko Hrastovec about his foundry Hot Type, which launched publicly in 2021 with three typefaces. He discusses his design philosophy of blending historical influences with contemporary needs, his process for developing fonts, and his experience creating a custom typeface for Nike. The conversation also explores the challenges of running a type foundry and the importance of collaboration and research.