
Grid-strict geometry that flexes from retro to machine-like
Edge is a slab serif family designed by Ermin Međedović and released by Typotheque in 2021. Built on an orthogonal grid using 0°, 45°, and 90° angles, it comes in Sans and Slab variants across nine weights each. Thin styles break letter counters into separate elements, while heavier weights rely on rhythmic repetition of forms. Alternative characters, including diagonal variants, a grid-strict version, and a more loosely drawn version, are accessible via Stylistic Sets.
Set in Edge
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The Brand Identity interviews Croatian type designer Marko Hrastovec about his foundry Hot Type, which launched publicly in 2021 with three typefaces. He discusses his design philosophy of blending historical influences with contemporary needs, his process for developing fonts, and his experience creating a custom typeface for Nike. The conversation also explores the challenges of running a type foundry and the importance of collaboration and research.