
Calligraphic origin, digital refinement
Brioni Text is a low-contrast serif family designed by Nikola Djurek (Latin), with Cyrillic by Alexander Tarbeev and Greek by Peter Biľak, released by Typotheque in 2008. It originated from broad-nib pen practice and was refined through digital stroke-terminal manipulation, sitting typologically between slab and robust serif. Available in two optical versions, the family covers Latin, Cyrillic, and Greek scripts, with each weight containing eight numeral styles accessible via OpenType. It received the Icograda Excellence Award in 2010.
Set in Brioni Text
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The Brand Identity interviews Croatian type designer Marko Hrastovec about his foundry Hot Type, which launched publicly in 2021 with three typefaces. He discusses his design philosophy of blending historical influences with contemporary needs, his process for developing fonts, and his experience creating a custom typeface for Nike. The conversation also explores the challenges of running a type foundry and the importance of collaboration and research.