
A humanist sans built for running text, not just display
Brioni Sans is a humanist sans serif released by Typotheque in 2010, designed by Nikola Djurek (Latin), Alexander Tarbeev (Cyrillic), and Peter Bilak (Greek). Conceived as a companion to the serif typeface Brioni, it shares classical proportions and subtle stroke modulation intended to make it viable for extended reading contexts such as books and magazines. Each weight ships with eight numeral variants—including proportional old-style, lining, tabular, superior, inferior, circled, and circled inverted—with licensees able to select their preferred default variant inside the font files.
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The Brand Identity interviews Croatian type designer Marko Hrastovec about his foundry Hot Type, which launched publicly in 2021 with three typefaces. He discusses his design philosophy of blending historical influences with contemporary needs, his process for developing fonts, and his experience creating a custom typeface for Nike. The conversation also explores the challenges of running a type foundry and the importance of collaboration and research.