Client: immowelt

Custom Typeface for Immowelt

One serifed letter became a brand signature

TypeMates designed immo Sans as a custom UI typeface for immowelt, a German-language real estate portal, as part of a broad brand and interface redesign launched in 2020. The family resolves a previous inconsistency between a geometric print typeface and a humanist sans used on screen, unifying both roles in one realist sans with American Gothic references. Seven weights from Hairline to Black serve everything from small-screen body text to display headlines. A serifed lowercase 'l', introduced for legibility, became a defining brand characteristic.

Set in immo Sans

Insights

Ascenders were drawn to slightly exceed cap height so figures set at capital height don't appear oversized against lowercase text—a structural decision driven by real estate listing content.
Vertical metrics were tuned for inherently centred button alignment, removing the need for manual padding adjustments in UI implementation.
Figures were made slightly condensed relative to letters to conserve horizontal space in mobile portrait layouts showing prices and square footages.
Screen rendering used dual strategies: smooth PostScript rendering for display weights and manually tuned TrueType for text weights, overseen by Christoph Koeberlin.