Custom Typeface System for ROSSMANN Drugstores
Three custom families, one retail ecosystem
TypeMates developed a three-family custom type system for drugstore chain ROSSMANN, in close collaboration with the company's in-house Branding & Design and UI team. The system comprises a Sans, a Script, and a Condensed, covering applications spanning print, web, app, TV, software, electronic shelf labels, and self-checkout machines. The Sans includes an automated OpenType feature for price conversion aligned with ROSSMANN's typographic rules. The Condensed was scoped deliberately to only the weights and styles required for leaflets and legal text, reducing client cost while preserving the Sans as the primary typeface elsewhere.
Set in ROSSMANN Sans, ROSSMANN Script, ROSSMANN Condensed
Insights
- The Sans includes an automatic price-conversion feature tied to brand typographic rules.
- The Condensed family was intentionally limited to only the weights needed for leaflets and legal text—a scope decision that lowered cost and kept the Sans dominant elsewhere.
- ROSSMANN Script uses intentionally unpolished outlines and multiple glyph variants with OpenType logic to maintain a handmade character.
- The unlimited multi-media licence was structured to give the client flexibility across all current and future channels without per-medium restrictions.
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