Studio: Tuman

Brand Identity for ZILART Museum

An identity that meets visitors on the poster, in the museum and in the shop.

Tuman Studio created a brand identity for ZILART Museum. The supplied case-study content identifies the work as brand identity design.

Insights

Tuman’s credited scope joins posters, wayfinding and merchandise. The identity therefore spans the invitation to visit, orientation inside and objects taken away.
Britanka describes the system as a restrained complement to the museum’s architecture. This is the school’s appraisal, with an explicit connection to Tuman co-founder Irina Kosheleva.
The collection crosses periods and traditions, from Russian avant-garde to African art. Editorial reading: a shared institutional identity has to accommodate changing exhibitions rather than stand for a single artistic style.