Brand identity for a content studio of a film agency

Bites is an original content studio within Fetish Film, and its identity is built around the idea of a digital data set. Drawing on the byte—composed of eight bits—the concept multiplies the letter “i” like units of information, creating a systematic yet expressive typographic signature. The name fuses “bytes” and “bits,” reinforcing a technological narrative for a studio producing photo and video stories. An automatically generated bubble accommodates images or slogans, enabling flexible applications across static and motion contexts. The system supports animation, sound, and campaign rollouts, giving Bites a scalable, media-native presence aligned with its experimental, brand-supported storytelling.