Fetish Film is a full-cycle production studio with a long history, specializing in commercials, photography, and music videos, and now expanding into feature-length projects. The case involved designing and developing a new website tailored to the demands of today’s digital environment and to the company’s extensive arsenal of video content. The platform showcases integrated campaigns and unconventional media formats, presenting work in a fast, immersive way. Led by design direction from Ira Kosheleva, with design by Anton Lyutikov, development by Dmitry Kuznetsov, and animation by Alexandr Demchenkov, the site positions the studio for broader cinematic ambitions.
Bites is an original content studio within Fetish Film, and its identity is built around the idea of a digital data set. Drawing on the byte—composed of eight bits—the concept multiplies the letter “i” like units of information, creating a systematic yet expressive typographic signature. The name fuses “bytes” and “bits,” reinforcing a technological narrative for a studio producing photo and video stories. An automatically generated bubble accommodates images or slogans, enabling flexible applications across static and motion contexts. The system supports animation, sound, and campaign rollouts, giving Bites a scalable, media-native presence aligned with its experimental, brand-supported storytelling.