Exhibition Identity For M+ Museum’s Shifting Objectives

Toby Ng Design created the exhibition identity for M+ Museum’s first design exhibition, 'Shifting Objectives: Design from the M+ Collection'. The team developed a 'ghost' visual identity by juxtaposing Kuramato Shiro’s Oba-Q Lamp with the first version of Emoji, symbolizing the evolving perspectives of design. The dynamic logotype also served as a wayfinding device, reflecting the exhibition’s multi-perspective theme.