Thonik developed a sophisticated rebranding campaign for Hyundai Premium Outlets in Songdo, aiming to transform the site into more than just a shopping destination. The project blends the modern urbanity and tranquility of Songdo with Hyundai's brand narrative, making the outlet a reflection of the area's pioneering spirit. The wayfinding system introduced unique pictograms characterized by open line shapes, symbolizing an accessible and inviting customer experience. This innovative approach enhances the integration of the outlet into the daily lives of the community, while adapting to the evolving dynamics of retail and changing consumer preferences.
The article profiles French designer Sandrine Cheong, whose multidisciplinary practice blends motion, print, and experimental design. Based between Paris and Amsterdam, she embraces curiosity and play as central to her creative process, evolving her work through exploration and movement. The feature highlights her transition from print to motion design and her philosophy of open-ended experimentation.
Dutch studio Thonik has rebranded the humanist broadcaster Human with a vibrant two-tone identity that unifies its diverse programming. The design uses fluorescent magenta and orange to symbolize inclusivity and openness, paired with Lineto’s LL Riforma typeface for a friendly, rhythmic wordmark. The system extends across motion and static applications, giving Human a cohesive and accessible visual voice in Dutch media.