Dynamic Campaign and Visual Identity for Fondation Cartier Exhibition

Thonik developed a dynamic visual identity and campaign for Fondation Cartier pour l’art contemporain’s exhibition 'A Beautiful Elsewhere' at the Power Station of Art in Shanghai. The project marked Fondation Cartier’s first presentation in China and its largest retrospective to date, showcasing over 100 contemporary artworks. The design extended across super graphics, wayfinding, and motion elements to create an immersive cultural experience.