The Collected Works repositioned Circuit, a free all-electric shuttle service, from a small-scale pilot impression into a flexible brand built for expansion across multiple cities. The studio developed strategy, a full visual system, and brand language that could feel locally rooted whether Circuit appeared in a beach town or a downtown grid. At the center of the system is a continuous line motif inspired by transit routes, used to represent connections between stops, riders, and neighborhoods. The Collected Works also designed vehicle wraps as moving brand assets, supported by a vivid color palette and distinctive typography that improve visibility, warmth, and recognition on the street.
The Collected Works developed a flexible, system-based brand identity for AI and communications platform Agora. Centered on a 3D generative concept called the 'Aura,' the design uses procedural tools in Blender to create endlessly variable, iridescent visuals that represent Agora’s layered technology stack. The project balances expressive motion and color with functional adaptability across digital environments.
The Brand Identity interviews The Collected Works co-founders Justin Colt and Jose Fresneda ahead of The Design Conference 2025. They discuss their studio’s evolution from SVA classmates to a bi-coastal hybrid practice, their philosophy of 'Rad Work for Rad People™,' and their embrace of generative, expressive design. The conversation highlights their collaborative process, flexible structure, and notable projects like the 'Day of the Dead' record packaging.