Video Advertising for Sberbank’s Bankruptcy Services
Caesar and Napoleon become small-business owners in Sber’s films.
The Clients created two B2B films for Sberbank’s Portal DA marketplace and Bankro.TECH bankruptcy-management system, responding to a brief for positive, humorous videos under 30 seconds about a subject audiences found off-putting. The idea recasts small-business owners as Caesar and Napoleon: Caesar sells “Imperial” hot dogs and Napoleon directs a worker changing a light bulb, using imperial costumes, dramatic settings, classical music, sound, and on-screen captions instead of voiceover.
Insights
- The Clients developed short B2B films for Sberbank’s Portal DA marketplace and Bankro.TECH bankruptcy-management service, using humour for a subject audiences found unappealing.
- Caesar sells hot dogs and Napoleon directs a worker changing a light bulb. Imperial characters recast small-business concerns as miniature historical dramas.
- Costume, setting, classical music, sound and on-screen captions carry the stories without a voice-over.
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