The Clients created two B2B films for Sberbank’s Portal DA marketplace and Bankro.TECH bankruptcy-management system, responding to a brief for positive, humorous videos under 30 seconds about a subject audiences found off-putting. The idea recasts small-business owners as Caesar and Napoleon: Caesar sells “Imperial” hot dogs and Napoleon directs a worker changing a light bulb, using imperial costumes, dramatic settings, classical music, sound, and on-screen captions instead of voiceover.
The Clients created two sub-30-second advertising films for Sberbank’s Portal DA marketplace and Bankro.TECH bankruptcy-management system, responding to a brief for positive, humorous communication around a topic audiences found off-putting. The creative idea cast small-business owners as Caesar and Napoleon: Caesar sells “Imperial” hot dogs in a gold wreath and armour, while Napoleon directs a worker changing a light bulb outside a “Napoleon Confectionery”; the films use music, sound and on-screen titles rather than voice-over.