Advertising for EcoNiva Milk
EcoNiva casts its president as a milk connoisseur.
The Clients created EcoNiva’s first advertising film after the dairy brand asked for a “from field to shelf” story featuring its president, Stefan Dürr. The concept makes the milk’s taste—not the commercial—the point, presenting Dürr as a farmer whose enthusiasm for milk resembles a connoisseur’s love of rare wine. Filmed on EcoNiva farms in the Voronezh region with real pedigree cows, the spot cycles through advertising genres, using computer graphics for a giant cow and UFO, alongside a main film, a TV version, and seven short edits.
Insights
- EcoNiva initially asked for a field-to-shelf story featuring president Stefan Dürr. The Clients shifted the emphasis towards his enthusiasm for the milk itself.
- The film treats Dürr’s appreciation of milk like a connoisseur’s interest in wine, giving a familiar provenance message a specific human character.
- Filming took place on EcoNiva farms in the Voronezh region with real cows and agricultural surroundings, connecting the performance to the producer’s operations.
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