The Clients created EcoNiva’s first advertising film after the dairy brand asked for a “from field to shelf” story featuring its president, Stefan Dürr. The concept makes the milk’s taste—not the commercial—the point, presenting Dürr as a farmer whose enthusiasm for milk resembles a connoisseur’s love of rare wine. Filmed on EcoNiva farms in the Voronezh region with real pedigree cows, the spot cycles through advertising genres, using computer graphics for a giant cow and UFO, alongside a main film, a TV version, and seven short edits.
The Clients created an exam-season advertising film for dairy producer EcoNiva, responding to the client brief around parents’ concern during spring exams and the benefits of milk. Rather than presenting milk as an instant performance booster, the film frames it as an expression of parental care: escalating anxiety is staged through tutors emerging from furniture, ceiling-high textbooks and an adult taking an exam for a child, before resolving with a mother embracing her daughter and a glass of milk. The wheat field, domestic rooms and a cow named Docha were built and filmed in a studio pavilion.