Advertising for Sberbank Bankruptcy Services
Caesar and Napoleon become small-business owners in Sber’s films.
The Clients created two sub-30-second advertising films for Sberbank’s Portal DA marketplace and Bankro.TECH bankruptcy-management system, responding to a brief for positive, humorous communication around a topic audiences found off-putting. The creative idea cast small-business owners as Caesar and Napoleon: Caesar sells “Imperial” hot dogs in a gold wreath and armour, while Napoleon directs a worker changing a light bulb outside a “Napoleon Confectionery”; the films use music, sound and on-screen titles rather than voice-over.
Insights
- The Clients developed short B2B films for Sberbank’s Portal DA marketplace and Bankro.TECH bankruptcy-management service, using humour for a subject audiences found unappealing.
- Caesar sells hot dogs and Napoleon directs a worker changing a light bulb. Imperial characters recast small-business concerns as miniature historical dramas.
- Costume, setting, classical music, sound and on-screen captions carry the stories without a voice-over.
1 / 5Swipe
Keep exploring
Related cases
