Brand identity for a film and television production company

TRiC Studio developed a bold brand identity for Total Fiction, an Australian film and television production company. The outcome centers on a custom logotype whose letterforms are derived from the 16:9 screen ratio, conceived as windows that nod to the transportational nature of film and TV. A secondary mark built around the core T provides flexibility at small sizes and in tight spaces. To balance the expression of the logotype, the system pairs a restrained color palette led by energetic orange with a grotesque sans serif typeface, creating a striking presence suited to on‑screen credits. Together, these elements form a cohesive brand system that helps the company stand apart across feature films, short‑form digital projects, and premium international drama series.