Nike Football — Matildas
Three letters redrawn to capture a team's identity
Swiss Typefaces created a custom typeface for Nike Football's 2023 FIFA Women's World Cup campaign promoting the Australian national team, the Matildas. Working under the artistic direction of Wieden+Kennedy Tokyo, the studio derived the font from their existing catalog typeface Black Mamba. The customization produced three entirely new letterforms—'A', 'K', and 'H'—drawn from the most aggressive glyphs in Black Mamba Venom.
Set in Black Mamba
Insights
- Wieden+Kennedy Tokyo served as the directing agency under whose artistic direction the studio worked, shaping the customization brief and integration of the type into the campaign.
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