Interactive Lyric Video For Nike Run It Campaign

Stink Studios collaborated with Nike and Wieden+Kennedy to create an interactive lyric video for Jay Park’s 'Run It' as part of the ‘Impossible To Ignore’ campaign. Using Kakao as a social engine, fans could submit their own moves to be featured in the final video, generating unique, real-time social assets through a custom editing system. The project blended motion tracking, chroma key, and dynamic animation to celebrate individuality and athletic energy.