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New Year Advertising Campaign for Peloton by Stink - D1S1 Design Spotlight

Studio: Stink

Client: Peloton

Work: Advertising

Industry: Healthcare

New Year Advertising Campaign for Peloton

Stink Studios created an emotional New Year campaign for Peloton that encourages people to pursue personal goals on their own terms. Featuring real users, athletes, and instructor Robin Arzón, the campaign rejects one-size-fits-all fitness ideals in favor of individual empowerment.

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Tags: Athlete, Fitness, Goal, Injury, Instructor, Maternity

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Primark channels Bond-era glamour in playful new summer campaign The Get Away
Creative Boom · May 28, 2026
Primark’s new summer campaign, 'The Get Away', created by VCCP and directed by Tom Green through Stink Films, channels the glamour of Bond-era heist movies to promote affordable luxury. The film and photography, managed by Girl&Bear with social support from Social Chain, showcase chic summer looks in a playful, cinematic style. The campaign celebrates Primark’s accessible fashion with a self-aware, humorous tone.
VCCPGirl&BearStink FilmsPrimarkadvertising

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