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Data-Driven Campaign for Ocado’s Sustainable Future by Stink - D1S1 Design Spotlight

Studio: Stink

Client: Ocado

Work: Advertising

Industry: Retail

Data-Driven Campaign for Ocado’s Sustainable Future

Stink Studios created a personalized data-driven campaign for Ocado to highlight customers’ contributions to sustainability. Using their RITA automated video platform, they generated hundreds of thousands of individualized films and shareable assets, resulting in a significant boost in brand sentiment and engagement.

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Tags: Automation, Data, Grocery, Microsite, Personalization, Video

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Primark channels Bond-era glamour in playful new summer campaign The Get Away
Creative Boom · May 28, 2026
Primark’s new summer campaign, 'The Get Away', created by VCCP and directed by Tom Green through Stink Films, channels the glamour of Bond-era heist movies to promote affordable luxury. The film and photography, managed by Girl&Bear with social support from Social Chain, showcase chic summer looks in a playful, cinematic style. The campaign celebrates Primark’s accessible fashion with a self-aware, humorous tone.
VCCPGirl&BearStink FilmsPrimarkadvertising

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