Regular Practice gives Frood a joyful whole-food brand identityCreative Boom · Jun 22, 2026
Creative Boom reports on London studio Regular Practice’s branding for Frood, a new whole-food cooking blend brand founded by Frida Redknapp. The identity embraces bold typography, vibrant colorways, and joyful energy to stand out from typical 'worthy' health food aesthetics. Photography by James Moyle and clear messaging reinforce Frood’s promise of real, quick, and nourishing meals.
Regular PracticeFroodM&Sbranding
