Brand Identity and Digital Ecosystem for Muse

Smiling Wolf repositioned national property developer Muse from master developer to placemaker through a new strategy, tone of voice, and visual identity. The work included a custom type family, CGI, photography and film, place-brand extensions, and a connected suite of websites and digital platforms. Collaborators included Bellboy for film and photography, M22 Type Foundry for type, and People & Pixels for animation.