Studio: SMLXL

Client: Go Human

Work: Packaging

Industry: Beauty

Brand Narrative And Packaging For A Gender-neutral Skincare Brand

SMLXL redefined Go Human, a Barcelona-based natural skincare brand, by shifting its focus from traditional masculine tropes to emotional well-being and human connection. The new brand narrative and packaging encourage self-care through daily rituals, reflecting values of respect, awareness, and authenticity.

Tags: Emotive, Inclusive, Minimalist, Organic, Reflective, Sustainable

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Brand Narrative And Packaging For A Gender-neutral Skincare Brand