Visual Identity for Kiku Hifi
A coffee shop identity that turns into a cocktail bar after dark.
Redefine created a visual identity for Kiku Hifi, a Liverpool coffee shop that becomes a cocktail bar at night and draws inspiration from Japanese listening bars. A logo and bespoke typeface were extended into tactile in-space elements including a lenticular lightbox and folded brushed-steel A-board.
Insights
- Kiku Hifi is a Liverpool coffee shop by day and a vinyl-and-cocktails listening bar by night, following the Japanese kissa format in which the music matters more than the conversation.
- Redefine kept the identity intentionally minimal — their own description says it “consisted of a logo and a typeface” — but turned those basics into physical experiences through a lenticular lightbox sign and a folded brushed-steel A-board.
- The studio behind the project is a small Liverpool practice run by a married couple, with him handling branding and her interiors; that collaboration fits a hospitality brief where the brand extends into the space itself.
- The case-study imagery was shot on film, reinforcing the vinyl-era, nocturnal atmosphere with a tactile grain that matches the venue’s analog listening-bar personality.
- Redefine’s broader offering goes beyond graphics into playlist curation, signature scent, and menu engineering, showing how the Kiku Hifi identity sits inside a wider multisensory branding approach.
- The name misleads on purpose-adjacent lines: Kiku Hifi is not an audio brand but a room, tucked away behind Liverpool's Hanover Street, modelled on the Ongaku Kissa — the Japanese listening bars where the sound system, not the conversation, sets the terms.
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