Redefine is a Liverpool-based brand agency specialising in hospitality-led brand strategy, visual identity, interiors and experience design. Its 7 Brand Senses framework aligns narrative, spatial design, materials, sound, scent, service and digital touchpoints to create memorable places people return to. The studio is intentionally small, combining close collaboration with fast, human-centred delivery for startups and global operations. Creative Director Tom Woollam leads brand vision, drawing on more than 15 years in branding and design, while Creative Director Georgia Woollam leads interiors, account management and implementation. Selected clients include Kiku Hifi, Suono, Maranto’s and West Coast Coffee.