Poke

An existing palm opens up new possibilities

Praktika evolved the identity of Poke, an AI agent that communicates through Apple Messages. The project refined the existing palm logo and developed a more flexible visual system for new products, platforms and touchpoints. Retaining that familiar symbol gave the evolution a point of continuity while expanding how the identity could appear. The studio’s scope included brand identity, art direction and motion direction, with motion applications presented alongside the logo system, guidelines and billboard imagery. Julius Seniūnas and Rokas Sutkaitis are credited for design, with verbal identity by Mariusz Ruciński. The work focuses on extending an established identity while preserving its recognisability.