Visual System for P.A.C. Bakery

A receipt printer turns a bakery’s weekend menu into a design experiment.

Polar developed P.A.C.’s visual system through a long-running collaboration with the bakery. The system is centered on typography and allows for evolving layers of illustration and analogue printing.

More in blue, brown, orange, gray

Insights

Thermal receipt printing becomes a graphic tool: monochrome output, coarse resolution and translucent paper shape special menus made for a single weekend.
Cheap, temporary formats give the studio room to improvise without turning every experiment into a permanent brand rule.
Beatriz Batisteli’s recurring illustrations draw on the bakery’s community and move between paper bags and walls, continually refreshing the visual language.
Typography anchors recognition while illustration varies in mood and density. The case credits Gronland and KTF Rublena.
Packaging, ceramics, menus and the space share an evolving vocabulary. The identity is designed to respond to the bakery’s changing products and daily life.