Brand Identity For Parla Italian Cafe

Pentagram created a vibrant and playful brand identity for Parla, a new all-day Italian restaurant and cafe on New York’s Upper West Side. The design captures the restaurant’s warm, conversational spirit through expressive typography, geometric motifs, and a palette inspired by appetizing Italian ingredients. The identity evokes the camaraderie of an Italian trattoria blended with the laidback energy of a New York neighborhood spot.

Set in Halcyon, Area Extended, Normal and a custom typeface