Brand Identity For Museo Casa Kahlo

Pentagram developed a visual identity for Museo Casa Kahlo, a new museum located in the former home of Frida Kahlo’s family in Coyoacán, Mexico City. The design draws from a spectrum of reds and Mexican modernist typography, incorporating elements inspired by Frida’s own handwriting to create a warm, personal, and immersive experience that complements the museum’s intimate setting.