Comprehensive Car And Apparel Design For Mini And Deus Ex Machina

Pentagram collaborated with Deus Ex Machina and MINI to design two one-off John Cooper Works prototypes: the 2025 J01 Electric and the 2025 F66 Petrol. The project combined industrial design, custom typography, and graphic systems inspired by motorsport heritage and surf culture, extending into a global apparel collection launched at IAA Mobility in Munich.