Pentagram created an exhibition for Deus Ex Machina at its Osh Gallery as part of the 2026 London Design Festival. The show brought together a 1965 Morris Mini Cooper S race car, one-off vehicles and products, customised vintage garments, print, film and gallery-window holograms.
Pentagram collaborated with Deus Ex Machina and MINI to design two one-off John Cooper Works prototypes: the 2025 J01 Electric and the 2025 F66 Petrol. The project combined industrial design, custom typography, and graphic systems inspired by motorsport heritage and surf culture, extending into a global apparel collection launched at IAA Mobility in Munich.