Visual Identity for Royal Enfield’s Electric Mobility Brand Flying Flea

Pentagram developed a new visual identity for Royal Enfield’s reimagined Flying Flea, an electric mobility brand inspired by the company’s WWII-era motorcycle. The identity combines heritage and innovation through a parachute motif, spark symbol, and bespoke typeface, reflecting both the brand’s history and its forward-looking electric future.

Set in a custom typeface