Comprehensive Car and Apparel Design for MINI and Deus Ex Machina
Pentagram collaborated with Deus Ex Machina and MINI to design two one-off John Cooper Works prototypes: the 2025 J01 Electric and the 2025 F66 Petrol. The project combined industrial design, custom typography, and graphic systems inspired by motorsport heritage and surf culture, extending into a global apparel collection launched at IAA Mobility in Munich.
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