Graphic Identity for Hyundai Card Cultural Libraries

Ordinary People created the New Retro graphic identity for Hyundai Card’s Design, Music, Cooking, Travel, and Vinyl & Plastic libraries. Drawing on 1970s and 1980s advertising and signage, the system uses bold arched lettering, vertical text, and fan-shaped line structures across window graphics, signage, posters, banners, leaflets, and tickets.