Rebranding For The New Tretyakov Gallery

The project reimagines the identity of the Tretyakov Gallery as it evolves from a classical museum into a dynamic cultural space. Centered around a flexible 'T' symbol inspired by Cyrillic traditions and Russian avant-garde aesthetics, the new system unites the gallery’s diverse venues and activities under a cohesive visual language. A modular grid, color-coded locations, and a dual-typeface system express both heritage and modernity.