Studio: Nomad

Visual Identity Overhaul For A Premier League Football Club

Nomad Studio defined a new philosophy for Tottenham Hotspur Football Club (THFC) and developed a reimagined visual and verbal identity that captures the club's daring spirit both on and off the pitch. The project spanned nine months, during which Nomad collaborated closely with THFC’s in-house creative team and engaged over 300 players, staff, and fans for input. The studio modernized the iconic Spurs badge, introducing a simplified silhouette of the cockerel and reviving the THFC monogram from the 1950s. Additionally, Nomad transformed the existing Spurs display font into a dynamic super family, enhancing its expressiveness. The new identity incorporates elements from the club's history and cultural landmarks associated with it, creating a suite of assets that are distinctive and celebratory of THFC’s heritage.

Tags: Badge, Font, Philosophy

Visual Identity Overhaul For A Premier League Football Club

"Are Client Briefs Declining in Quality?"

It's Nice That · Oct 7, 2025

Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.

Studio NomadStudio MorossReed Wordsbranding

"Communication: The Key Weapon in Freelancing Success"

Creative Boom · Sep 22, 2025

Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.

NomadBe Heardother

Visual Identity Overhaul For A Premier League Football Club

Related articles