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Social Media Activation Campaign For Bite Back by New Genre - D1S1 Design Spotlight

Studio: New Genre

Client: Bite Back

Work: Campaign

Industry: Non-profit

Social Media Activation Campaign For Bite Back

New Genre partnered with Bite Back, a youth activist movement founded by the Jamie Oliver Group, following its rebrand. The studio developed a social-media activation campaign that centered the voices of young activists challenging harmful food systems.

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Tags: Activist, Campaigning, Foodsystem, Provocative, Socialmedia, Youth-led

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